Engaging with the Energy Smart Home

Partner

Innogy

Project Skills

  • business & concepts
  • coding
  • engineering
  • environment
  • social science

Project Blog

The brief

innogy SE is an European energy company. With its three business areas of Renewables, Grid & Infrastructure as well as Retail, it addresses the requirements of a modern, decarbonised, decentralised and digital energy world. The focus of innogy SE’s activities is on offering existing and potential customers innovative and sustainable products and services which enable them to use energy more efficiently and improve their quality of life.

The background

innogy SE is an European energy company. With its three business areas of Renewables, Grid & Infrastructure as well as Retail, it addresses the requirements of a modern, decarbonised, decentralised and digital energy world. The focus of innogy SE’s activities is on offering existing and potential customers innovative and sustainable products and services which enable them to use energy more efficiently and improve their quality of life. Energy is however not top of mind with consumers. Consumers expect it to be available all the time. Energy+ (solar panels or isolation) is what the current business is expanding into with higher margins. The real disruption will come from reinventing the services from the consumer’s point of view.

The problem

Many different smart home applications and devices have been around for a while and traditional services are becoming more digital with e.g. energy usage insight, smart meters and maintenance. The problem is that there are too many, they are too complicated, not user-friendly, not applicable all of the time and all the vendors target the consumer with a strategy based on the product or device and not from the consumer point of view and their real needs. Innogy is especially interested in elderly people living alone or use cases of young families. Key questions to consider are: What information would people like to see about their homes? How would you present it to them in a modern and usable way? What is the motivation for the end- users to start using these solutions?